Ever New's headline offer is 30% off your order, a straight discount that applies across the board. However, the store also runs seasonal sales where deeper discounts are available on specific categories, so which option saves you the most depends on what you're buying and how much you're spending.
Shopping full price items: If you're buying regular priced dresses, tops, knitwear, workwear or occasion wear, go for the 30% off your order deal. This applies to everything at full price and will be your best saving unless you happen to catch a seasonal sale event. On a CA$100 basket of full price items, you'd save CA$30.
Shopping winter or summer sale stock: When Ever New is running its seasonal sales (Winter Sale up to 70% off, Summer Sale up to 60% off, or the year-round Up to 60% Off Sale Styles offers), these will almost always beat the 30% discount on already reduced items. The final reductions in these sale sections are where the deepest discounts sit, so compare what you're buying against the active seasonal promotion before you check out.
Small baskets of sale items: If you're picking up just one or two discounted pieces, you might find pricing from the fixed price deals worthwhile instead. Dresses starting from CA$34.95 and accessories from CA$9.95 are set price points that sometimes represent better value than applying a percentage discount to a higher original price.
Orders over CA$70: Free shipping applies to orders over CA$70, which is worth factoring in when you're close to that threshold, especially if you're already benefiting from a percentage discount elsewhere. The saving isn't huge, but it's real money.
First time customers: If you're shopping with Ever New for the first time and haven't yet signed up to the newsletter, consider signing up for the special offers list before you shop. New subscribers get 15% off their first full price purchase, which could be a good entry point if you're buying regular priced items and plan to shop again for the promotions that follow.
Only one offer applies at checkout, so check your basket against all the active deals and take whichever gives you the larger discount. On full price stock, the 30% off will usually win. On sale items, compare your specific purchase against the seasonal sale percentages to see which saves more.