Amazon Prime Day

Active Amazon Prime Day coupon codes September 2023


Use the code and get 20% off sitewide at HairMax.

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Use the code and get 30% off frames at

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Use the code and get extra 10% off your order at PicturesOnGold.

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What Is Amazon Prime Day?

Amazon Canada Prime Day is a 2-day online shopping extravaganza hosted by Amazon.

Every year, on the first and second days of the Amazon Prime Day sale, Amazon Prime members may shop for huge savings on their favourite products. Savings are available on practically everything you could ever want, from technology to clothing.

You’ll need to act quickly because Amazon will be releasing bargains often during the two-day sale event, including lightning deals that end when stock runs out or after a few hours.

Amazon Prime Day, with two open cardboard boxes and colourful confetti on the sides

Beat the holiday hustle & do your Amazon Prime shopping for everyone on your gift list during Prime Day!

Amazon Prime Day FAQs

Do I have to be a Prime member to shop for Prime Day Deals?

Is everything on sale on Amazon Prime Day?

Will Amazon Prime Day items be shipped for free?

Can I buy two or more of the same item?

Can I use coupon codes on Amazon Prime Day deals?

You May Also Like

But wait, there’s more!

Check out these other major shopping events:

  • Father’s Day - shower your old man with something special, at bargain prices! Check out the Father’s Day page at for all the discounts and deals on offer.
  • Mother’s Day - what do you get for the woman who deserves it all? We bet you’ll find out right here! Check out the Mother’s Day page at for all the discounts and deals available.
  • Black Friday - treat yourself to that big-screen TV for your Netflix binges, splash out on that summer holiday to Ibiza, and bag that designer bag you’ve had your eye on all year long! Check out the Black Friday page at to get your hands on all the discounts and deals available.

When Is Amazon Prime Day 2023?

Man shopping Amazon Prime Day online with his laptop and has 3 Amazon Prime boxes next to him

Amazon Prime Day 2023 savings begin on

  • Wednesday, July 12th 2023, 12 AM


  • Thursday, July 13th 2023, 11:59 PM

What Do You Need To Shop Amazon Prime Day Deals?

Just one important thing!

Only Prime members are eligible for Amazon Prime Day. If you’re not a member of Prime currently, you can sign up for a free 30-day trial to take advantage of the best Amazon Prime deals.
Amazon Prime membership

Not only do you get access to Prime Day, but you also get year-round free delivery and many other perks:

Amazon Prime member benefits, Prime delivery, Prime Video, Amazon Prime Music and Prime Gaming

Amazon Prime Day Tips and Tricks!

Amazon Prime Day Tips with a note pad and pen on the right and two red balloons on the left.
It couldn’t be easier to make sure you’re ahead of the pack for Amazon Prime Day!

  • TIP 1Amazon Prime Day App for customers to receive alerts
  • To take advantage of the sales, Download the Amazon app and set up a wishlist of what you hope to buy. Then, once the items go on Amazon Prime sale, an alert will be sent to you!
  • The Amazon app also gives you the biggest head start as you will be able to see deals before they go live AND track Lightning Deals – discounts and Amazon Prime Promotions that are only available for a few hours at a time.
  • TIP 2Amazon Prime Day deal badges on items shown on a laptop with a blue background
  • Identifiable by a blue ‘Prime Day Deal’ badge, you’ll be able to see (from 11 October 2023) some of what will be on sale come Amazon Prime Day.
  • Wishlist whatever deals catch your eye and save them for the big day!
  • TIP 3Amazon Prime used on mobile App or website or via Alexa device
  • You have the luxury of choosing from accessing Amazon Prime Shopping deals from whatever device you please! You can even shop across multiple devices connected to one account!
  • Whether it’s via the app, Alexa or online - just make sure you’re keeping an eye out for all the deals!
  • TIP 4Ask Alexa Device for Amazon Prime Day Deals
  • Alexa will provide you with Alexa-exclusive deals!
  • Simply ask your Alexa-powered device what Prime Day deals she has for you and shop away.
  • TIP 5Open Amazon Prime Day Box with confetti coming out
  • Amazon Assistant will help you compare the prices of items across Amazon to ensure you’re getting the very best deal.
  • Amazon Assistant is only available either on your desktop or on an Android device.
  • To get Amazon Assistant for your desktop:  Go to Amazon Assistant and click ‘Install Now’ and follow the on-screen instructions.
  • To get Amazon Assistant for your Android device: Download Amazon Assistant via the Google Play Store.
  • TIP 6
  • Make sure to check regularly for updates on special Amazon Prime Day deals, offers and discount/coupon codes and vouchers!

You’re ready! On your marks, get set, and shop!

Is Amazon Prime Day Similar To Black Friday?

The answer to this question relies on where you intend to shop and the goods you wish to purchase. Prime Day is unquestionably the better choice for people who only buy at Amazon or who want to save money on top Amazon products like the Kindle Paperwhite or the Echo Dot 4th Gen.

Other businesses are not bound by what Amazon has been quick to point out: that it won’t consistently outperform its own Prime Day deals. Wait until Black Friday if you’re buying from retailers like Superdry, Marks & Spencer, or Feelunique because that’s when the majority of sales happen.

Amazon Prime Day Pros & Cons


  • Major savings guaranteed
  • Free shipping
  • 30 days returns


  • Only accessible to Amazon Prime members

About Amazon Prime Day

Introduced in 2015, in part to celebrate Amazon’s 20th anniversary, Amazon Prime Day is an epic two-day-only blowout retail holiday for Prime members.

During this event, prices drop to all-time lows, often beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: tech, beauty, home and kitchen, fashion, and smart home are just a few of the huge variety of items that are discounted.

We at want to make sure you have a front-row seat to the best of the best Prime Day deals, so we’ve conveniently gathered them all for you right here! Take a look at all the Prime Day specials, offers and discounts going on!

Browse latest offers by category

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